The Madurai bench of the Madras High court today directed condom manufacturers to get the certification of the Advertising Standards Council of India (ASCI) for their advertisements and the wrappers।
Justices A K Ganguly and P Jyothimani said, "Condom manufacturers cannot market their products indiscriminately with obscene visuals, either on the wrapper or in advertisements issued in print or visual media।"
Even the right to carry on business, under Article19 (1)(g) of the Constitution prescribed that such right is subject to reasonable restrictions, which could be imposed in the interest of decency and morality, they said।
The judge's felt that only ASCI a self-regulatory voluntary organisation, was better positioned to deal with such cases।
Hindustan Latex was one of the condom manufacturer listed as a respondent in the case।
The Petitioner sought a direction on banning obscene pictures, as they create a wrong impression about a condom, which is a medical product.
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